Benefits of User & Customer Experience
Very many people do not know if there is a difference between customer and user experience. The two terms are used interchangeably in most of the times in a way that is closely related. There is a difference between the two. This piece looks at the two terms so that readers can gain difference between the two, their differences, and how each plays a part in the business.
So what is the user experience strategy? What you should know is first, the user experience is more of product specific. It refers to the experience of the user or a customer when he or she interacts with a particular product or service. There are metrics which are used to measure this s such as the rate of abandonment, clicks to completion, the rate of error, time is taken to complete a particular task as well as the success rate.
For instance, if you are running a subscription firm and a client visits your website to buy something. The page loads and they do a search by use of the search bar because they are looking for a particular product. Take it like this, they typically find a product of their interest, click on it so that they can be in a position to get more information. Upon getting satisfied of the description of the product, the then goes on to sign-up the page, key in their payment details and they become now a paying subscriber. This is an exquisite illustration of user experience; the way one interacts with the website in the sign-up process. There are factors like if the page loads slowly or quickly and if they found the information which they were looking for or not and finally if they were able to pay for the product with ease, plays a very significant role in user experience. The whole interaction can be said to be valuable if it is useful, usable, desirable, accessible, credible, and findable. This is what can sum up the term user experience.
On the other hand, what are the customer experience companies? When you compare the two, customer experience and user experience, customer experience is a broader concept than the user experience. To get a clear picture, have the benefits of each. First, the following are the advantages of good digital user experience. First, it provides customers with a quick way of locating information on the website can complete the desired task quickly and can easily navigate web pages. On the other hand, a good customer experience gives professional and helpful communication with firm staffs, and customers develop a positive attitude about a certain brand. For more info, visit http://www.huffingtonpost.com/advertising-week/5-steps-towards-a-better_b_10024362.html.
